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Letter
Writing Basics
- Always
turn your letter writing into a campaign with a
specific goal and deadline.
- For
example, a possible letter writing campaign could
be to raise $1260 for two students within the next
two months - and make sure to set a date for when
this campaign period ends.
- It's
not necessarily important if you reach your goal
by the date of your deadline but if you don't set
a deadline, members of your club will not feel any
urgency to act. They will thus most likely put off
sending letters and may forget about it.
- Also,
when your potential donor will receive your fundraising
letter, they will not feel the urgency to donate
right away and will most likely forget to donate
later.
- Always
add a little personal handwritten note at the end
of each letter. Mention
anything personal you can to the donor - i.e. hope
your Jake (the son) is doing well, etc....
- Most
of the time, the donor will be donating to
the cause because you support it, not necessarily
because they support the cause. Thus much of getting
a donation is the personal relationship between
the donor and the person who asks for a donation.
- Check
out a sample
fundraising letter. Customize your letter however
you want. Feel free to e-mail your letter to us
to look over.
- Everything
about receiving a donation is about personal relations.
- Having
whoever sent the letter call the potential donor
and see if they received the letter is always a
great idea to increase your donations.
- Don't
forget to send a thank you letter as soon as you
receive a donation - and update your donor periodically
on your clubs progress.
- It
does not necessarily matter how much the donor gives
you the first time because the most important thing
is that they gave. You want the donor to get
in a habit of donating to your cause - non-profits
call this "annual giving."
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